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Bia In the News

4 Keys to a Winning Kickstarter Campaign Wired.com
Sylvia Marino, one half of the team that raised money on Kickstarter for their women’s smartwatch Bia, witnessed first hand how these strategies can pay off. Marino’s team was a poster-child for Mollick’s analysis. - July 18, 2012

Bia GPS Sports Watch: A Smartwatch For Women Made By Women ABC News
Despite the plethora of new fitness gadgets out there and the surge in popularity of smartwatches, Cheryl Kellond and Sylvia Marino say none of them fit right. - July 16, 2012

Bia Secures Crowd Funding on Kickstarter Triathlonbusiness.com
Bia, the new female-specific GPS sports watch, has successfully raised its funding goal on popular crowd funding platform Kickstarter. The Bia project on Kickstarter managed to crowd fund US$400,000 to help bring the uniquely designed female-specific training device to market. - July 14, 2012

Running watch has 'panic button' for those long, lonely training runs MSNBC
Solo runners, listen up: A crowd-source fundraising campaign is on for a GPS-enabled watch that not only calculates your distance, pace and heart rate, but also comes equipped with something that could come in handy in worst-case scenarios during those long, lonely training runs – a panic button. - July 13, 2012

Meet The Pebble Watch For Women, Bia Business Insider
On the heels of Pebble's success, two women are trying to make their own, more stylish workout watch a crowdfunded reality. Bia is a GPS sports watch with a panic button. According to Bia's Kickstarter project page, the watch also does the following... - July 13, 2012

A high-performance sports watch, equipped with panic button SmartPlanet
Women’s work out technology has long followed the strategy of “Shrink it and pink it” (AKA, give us the same tech as men, but make it smaller and make it pink.0 That often spurs stale technology and lack of true innovation and ideas. This, however, is not the case for Bia, a multi-sport watch with SOS safety alert system. - July 13, 2012

Bia Will Be! The Purple Giraffe
Late night blog post for your reading pleasure - I'm so excited to share that BIA SPORT met the $400,000 fundraising goal! - July 13, 2012

Reader's Pick: Bia Sport Running With Music
Bia is currently live on Kickstarter, a funding platform for creative projects. In the next 10 hours, they need to raise about $50,000 ($350,000 raised already) to launch their product. I personally have backed this project because I believe there is nothing else out there like it and as a woman who is an avid runner there is no denying that a watch like this is long overdue. - July 13, 2012

Why This Kickstarter for A High-Performance GPS Sports Watch Could Save Your Life Huffington Post
This is an AMAZING product. One I am shocked does not already exist. Basically this is a high-tech GPS-enabled performance sports watch with all the bells and whistles... and a panic button. It's also a pretty sweet watch! It's cool and funky-looking and lightweight and water-resistant to 100M. It even has a model for guys and sends data to your training log. But it also has that feature you hope you'll never need: a panic button. - July 11, 2012

Hey, Runners! Meet Bia—You’re Going to Want This New Gadget ASAP Glamour
Take a peek at Bia: It’s a GPS sports watch designed specifically for women, so it’s not sliding off your wrist, like a lot of the men’s watches often do. I know I have that problem—I’ve got teeny wrists, and I bet a lot of you come across the same issue, too. The Bia GPS sports watch boasts a lot of amazing features in a sleek package ergonomically fitted for female wrists. - July 11, 2012

Discoveries... Home Front Battle
Today when I was on the Princess FB group I discovered a link someone had posted. I clicked on it because it said it was for a women's gps watch and I have been searching for something I liked... - July 11, 2012

Running Alone?: Safety Concerns and Procedures Skinny Mom
I recently learned of a project that is on Kickstarter. It’s called Bia and it’s a totally cool looking GPS sports watch that addresses this very issue with a safety alerting system designed with solo workouts in mind. Bia is the first GPS sports watch by women for women (but they have a guys version too). It has all the capabilities of the Garmin 310 but it’s small and lightweight and has some neat functions not available on any other watch. - July 11, 2012

Bia Sports Watch Cavegirl on the Run
For the last few weeks I've been keeping my eye on a product on Kickstarter that looks like it could be a real winner. Introducing the Bia Sports Watch - a GPS watch made by women, for women! - July 10, 2012

Bia is Taking Garmin by the Balls Fit Approach
One of the things nearest and dearest to the Fit Approach team’s heart is supporting female entrepreneurs – especially those that are trying to improve women’s lives by encouraging them to be fit, active and fabulous. And that’s precisely why we fell in love with Bia Sports. - July 9, 2012

SFYGF Girlcrush – The Ladies of Bia Sport! Secrets From Your Girlfriends
So when he told me about the ladies at Bia-Sport.com, a site that not only offers training support for women seeking the realization of fitness goals but also acts as the mother ship for Bia, a GPS sports watch for women, my interest was immediately peaked! - July 9, 2012

Bia: A GPS Sports Watch for Women that Men Want Too Bake.Run.Live
I just found out about a new Ladies sports watch that will be on the market in April 2013. I have a Garmin 305 now, and for those of you who know - this thing is humongous. Very unladylike. Very bulky. And I am constantly fidgeting with it on my wrist. Don't get me wrong, I love what it does for me - shows my pace, my time, my distance, heart rate and all the data I've come to love. - July 9, 2012

Dreams Don't Work Unless You Do Go Mommy Go!
Cheryl and Sylvia, of BIA Sport are trying to achieve one of their goals. They have developed a women's specific GPS Trainer/HR Monitor that they would like to bring to a reality. Here's a video: - July 9, 2012

You Need This GPS Sport Watch, and It Needs You: Bia, the Sport Watch for Women by Women Salty Running
How big is that GPS watch on your wrist, does it chafe a bit? Can you wear it in a downpour? How about while you’re swimming? Can your friends use it to track you in a race? Wish it came in snazzy colors? What if it had a built-in alarm system to send your location to authorities in case something goes wrong? - July 7, 2012

A Running Entrepreneur Oiselle Running Blog
Guest blog post by Cheryl Kellond, Founder/CEO at Bia. As a female distance runner and entrepreneur, we wanted to explore what gets this fabulous woman fired up about running. - July 6, 2012

Bia Sports Watch: More than your Garmin will ever be! Rapunzel's Adventures
Bia Sport is preparing to release a really innovative sportswatch that blows the competition away. I’ll highlight my thoughts on it below but please take a minute right now to look at their promo video on kickstarter to see why this technology really fills the niche that current watches don’t for all athletes out there. - July 6, 2012

Gear: Bia GPS Watch Run, SadPony, Run!
Recently I found a Kickstarter project for a GPS watch that addresses all of these issues [from my Garmin] and has some additional cool features! The Bia GPS Watch... - July 6, 2012

Get Bia - What's new on the horizon of GPS watches 50 Half Marathons in 50 States
After a few complaints about how much I'm NOT liking my Garmin right now, I was linked up to a VERY cool new product that *crossyourfingers* will be out on the market in the next year. I'll do my best to relay the awesome-ness of this product. BIA: A GPS SPORTS WATCH (FOR WOMEN) - July 5, 2012

Bia - A Kickstarter Project Worth Backing! The Cheese Runs Alone
I'm always looking for a potential future replacement for my Garmin, as that day will be coming eventually. I logged onto the website to check out the features and what was so special about this watch and here is what I found that pulled me in as a new backer... - July 5, 2012

3 Kickstarter Projects Athletes Should Support Breaking Muscle
GPS watches cram a ton of technology into a tiny device on your wrist. Sort of. GPS watches are still bulky. Cheryl Kellond, CEO & Co-Founder at Bia Sport, has both the experience and drive to create a stylish, compact watch, as a professional product manager as well as triathlete. - July 5, 2012

3 NMA-Friendly Kickstarter Projects You Should Get Behind Today No Meat Athlete
If you’re sick of your bulky Garmin, or if you’d rather have a GPS fitness device that isn’t so damn complex, you want the Bia Sport. A group of women developed a sleek, stylish, streamlined device that provides detailed workout data without all the unnecessary bulk. - July 3, 2012

I'm a Runner - Plus Backing Bia Sport and Ibex Momentum Review Tales of a Mountain Mama (Family)
I wanted to introduce you to a cool gadget in the works that I have NOT yet tried, but certainly has my vote. In fact, it really needs your vote too. Bia Sport has a new GPS watch that attempts to answer everything that Garmin is lacking.... - July 3, 2012

Bia - A GPS Watch for the Ladies Fashioning Tech
There are a number of GPS watches currently on the market that allow you to accurately track the progress of your workouts, including your heart rate. Evident from the clunky size let alone aesthetics, it's fair to say that most of these GPS watches are designed primarily for men. I, a petite female with very small wrists, am certainly not their target audience. - July 2, 2012

Kickstart This: Bia Sport GPS Carly Bananas
It’s no secret that I love running stuff. I love workout clothes more than regular clothes. I love getting new shoes. And now I’ve set my sights on a new toy that I want. The Bia Sport GPS watch. - July 2, 2012

Can I Help Make the GPS Watch of My Dreams a Reality? Simply Stated
Each time I go out I wear a basic digital watch on my left arm, and on my right is strapped my iPhone to help track my workouts. It’s this arrangement that I’m now looking to change – primarily to protect my phone, but also for added capabilities. As you can imagine, I cannot use the phone when it’s raining, in the pool, or when I’m completing a triathlon. - July 1, 2012

A Sports Watch Just for Women? Yes Ma'am! Cool Mom Tech
As a runner, I've used my fair share of GPS watches, all of which tend to have the same issue: Too darn big for my wrist. And while I personally don't mind strapping my smart phone to my arm in my beloved Arm Pocket, that's not an option for many of my friends who do triathlons. - June 30, 2012

The High-Tech Sports Watch Made for Female Wrists [VIDEO] Mashable
The Bia GPS Sports Watch is made for women by women. It’s prettier and stronger for women who run, bike and swim, according to the project’s Kickstarter page. Why? Because the watch is “ergonomically designed” to sit perfectly at an angle on a woman’s wrist. - June 27, 2012

The Bia Women's GPS watch: My detailed thoughts DC Rainmaker
A couple weeks ago a new entrant to the GPS-enabled sports watch bounced onto the scene via Kickstarter, the Bia watch. This unit is forthcoming in being targeted and designed directly at women. So I’m first going to go through my thoughts from a technical and competitive product perspective, and then in a rare move, The Girl (aka, my wife) gives her take as well. After all, it’s a women’s watch – seemed logical to ask her. - June 21, 2012

Kick Start Your Workouts at Kickstarter.com Shut Up + Run
Bia Sport launched its sports watch on Kickstarter.com June 4. The watch uses GPS training tools to provide your distance, pace and duration to help prepare you for races and improve your personal best. According to Bia Sport, ABI Research projects that usage of GPS fitness equipment will increase from 3.1 million in 2012 to 7 million in 2016. And with more and more women jumping feet first into triathlons and marathons, this cutting edge watch is not only stylish, but it will help cut some serious time off your race. - June 20, 2012

Bia Sport and a New Race Series Cheeky Chicago
Cheryl contacted me Monday with a reminder that this watch not only provides GPS technology for runners, but has a built in safety alert to send information to loved ones and emergency services with the push of a button when you can't grab for your phone. They designed it because they heard over and over from women how they were afraid to run alone, or at night, or in the early morning, or on trails. - June 20, 2012

Podcast: Discovering Bia GPS watch for women and Kickstarter PartnerRunning Show
Bia: The GPS Sports Watch for Women that Men Want Too was the headline that caught our attention. The his and hers package sealed the deal. We are excited to be talking to Cheryl Kellond who is the CEO and Co-Founder of Bia. - June 19, 2012

Garmin Crushers! Swim Bike Mom
Look at this pretty little thing that is going to crush our Garmins. Maybe Bia is different than other GPS watches simply because we are real people making something we are actually going to use. - June 17, 2012

Female specific GPS sports watch, Bia, seeks crowd funding on Kickstarter TriathlonBusiness.com
Bia, a new GPS sports watch designed for women, by women, has launched on popular crowd funding platform Kickstarter. Developed by Bia Sport Inc for the 45 US million women classified as avid athletes, the sleek, stylish and streamlined device combines traditional GPS-enabled training metrics such as distance, pace and duration with cutting edge design, race-day tracking and safety features. - June 15, 2012

Bia - GPS Without the Wait The Purple Giraffe
I hate waiting. It doesn't matter if it's waiting for an online purchase to come in the mail, waiting for a table at a restaurant - I just hate it. So of course, I hate waiting when it comes to working out too. One of the more infuriating fitness-related things for an impatient person like me is waiting for my Garmin to acquire satellites. - June 15, 2012

Bia Sport: A GPS for Women? Another Mother Runner
The pair behind Bia are quite a force. Cheryl Kellond describes herself as a forty-onederful tech exec with a specialty developing and launching new products. She has four kids (21, 12, 10, and 7) and does triathlons in all her spare time. Sylvia Marino, also forty-onederful mother of three (11, 9, 7, plus one four-legged) is an executive director of community operations at a major company and in all her spare times, is an open-water long-distance swimmer. - June 14, 2012

Bring Bia To A Wrist Near You (Better Yet...Your Own!) Another Drop in the Bucket
I really want one of these babies on my wrist next April. What are they? Why, I'm so glad you asked! It's Bia's GPS Sports Watch. And right now, they're on Kickstarter trying to get the funding to bring this AMAZING project to production! - June 13, 2012

Bia: GPS Sports Watch for Women and Couples. Go to Kickstarter and help make it happen Couple On The Run
His and Hers: Our first backer-requested reward: Two Bia sports watches, each with it’s own GPS Go Stick. One black/silver with extra long band for him. The other is in your choice of color with a coordinating solid band for her. You guessed it the perfect Partnerunning solution and the funding pledge designed just for us. - June 10, 2012

Summer - Girls on the Go Girls On The Go
...I have been interested in and following Bia as they get ready to launch a new gps watch made for women by women. This week they launched their Kickstarter page looking for backers to launch the project. - June 10, 2012

Gender-Specific Wrist Watches Trendhunter
The Bia Sport is a Lightweight Alternative to Bulky Training Devices. Although the Bia Sport is not the first GPS enabled training watch to hit the market, the company is claiming that it is the only timepiece of its kind to be geared specifically toward women. - June 8, 2012

Another Cool Smart Watch Hits The Crowdfunding Scene Daily Crowdsource
It's called Bia, and it's a GPS sports watch. The design is born from the project creator's frustration with the current watches on the market. Check out the video below for more info. Their goal is at 400K, and their off to a strong start. We've learned that if there's a cool crowdfunding project involving watches, we better cover it. It might just be the next million dollar project on the scene! - June 7, 2012

Bia sports watch made specifically for women adds à la carte GPS GizMag
GPS watches already come in all shapes and sizes (at least if you consider "heavy, square brick" and "massive discus" all shapes and sizes). Now they have a gender. The new Bia sports watch claims to be the first GPS sports watch designed for women, by women. In addition to bringing a little estrogen to a testosterone-dominated market, the watch adds a slim form factor, a separate GPS-GSM unit and a smart set of features. - June 6, 2012

Bia Brings It (Big Time!) Swim Bike Mom
Well…. get ready to be blown away by this amazing new technology. This is THE project we’ve been waiting for. This is THE revolution for women’s sport. “Bia is the sports training watch the “big boys” won’t make. It’s built for the 99% of us who love to sweat, but don’t have time for technology that gets in the way of our workout. Multi-sport to the max. So simple to use it’s smart. With instant-on GPS and a unique safety alert for peace of mind on solo workouts. - June 6, 2012

Bia Sports Watch – GPS Go Stick Healthy Family Spirit
Bia Sport is launching a new product. It’s a multi-sport watch and companion GPS Go Stick that was built for women, by women. - June 5, 2012