Water Resistance 101

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Time to see what we’re made of.

Our early test models are coming off the line! It’s time to see what they can handle, both in the field and in the lab.

Because Bia is a mulit-sport watch,… Continue reading…

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Big Wall o’ Bia Firsts

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 Here they are: the amazing bricks in our Big Wall o’ Bia Firsts!

Let’s celebrate your firsts! Share them to our Facebook page, Twitter, or on… Continue reading…

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Bia Quick Connect: Field Tester, Meredith Atwood (aka Swim Bike Mom)

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“Just Keep Moving Forward”

The more time you spend in the world of Swim Bike Mom, the more meaningful her long-time mantra becomes. Meredith Atwood is the unstoppable force behind the addictive and popular blog, Continue reading…

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#BiaFirst for 2013

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Here at Bia, 2013 will be a BIG year of firsts.

This is the first year we will ship our first watch, and this is the year we get to celebrate and thrill our first… Continue reading…

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Bia Quick Connect: Field Tester, Kelly Delgado

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Going all out to go all in.

Bia field tester Kelly Delgado knows the drill. 2 months ago, this rock star mother of 5 completed her first full Ironman (Florida). Coming to our Kickstarter… Continue reading…

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Getting Good Press Fit

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This one’s for all our development and process lovers out there:

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What’s a press fit, you ask?

Check out this clip from How It’s Made (season 10, episode 13).

This week in prototypes, it’s… Continue reading…

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Merry Fitness!

Merry Fitness

What are the best health/fitness gifts you’ve received?

Starting Thursday, December 13, join us on facebook as we celebrate the holiday season with 12 days of gift ideas for athletes who seem to have everything.  Check in daily for… Continue reading…

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Bia Watch Design Animation

Bia Stackup Pic

Here’s a fun look at how the Bia watch is coming together:

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Bia Quick Connect: Angel Investor and Advisor, Julie Smolyansky

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Empowerment. Julie Smolyansky, CEO and director of Lifeway Foods, is all about finding the inherent strength and power in her company, her community, and herself; and she doesn’t hesitate to do so… Continue reading…

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Thinking About Trade-offs

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Last week we shared our excitement over the successful testing of our Go Stick’s GPS receptivity. This week, the Go Stick is at the center of our latest challenge.

As we’ve been nailing down the details for manufacturing, we’ve… Continue reading…

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