T-minus 33 and counting
REMEMBER WHY YOU STARTED
The reason we started Bia wasn’t to sell a watch. It was because we saw the amazing effects endurance sports had on the lives of ordinary women like us. The confidence, the accomplishment, the connectedness. Just like Title IX improved the lives of millions of girls, running and triathlon turns women into superheros. We wanted to enable more of that.
It’s not about what we look like, or even about the sport itself, but all the other things we achieve because we are athletes.
IT’S NOT ABOUT THE WATCH
The watch and the data it provides is just a way to achieve those goals. The watch itself becomes a talisman of sorts. A badge that you belong to the club. It’s a secret motivator when you put it on and it allows you to be proud of what you’ve become without being boastful.
It declares I AM AN ATHLETE…even though you might never use the A-word in describing yourself.
LIVE THE BRAND
We also started this business to combine our jobs with our passions. And right now I need a reminder that one of my biggest assets in building Bia is that I live the brand. Kickstarter has been all consuming – especially in this first week as we hustle to get the press and blog machines churning to generate some project momentum.
And I have my A Race – Vineman 70.3 – coming up in 34 days. I need to get my training and nutrition and sleep. …mostly my sleep…. back in line. I NEED to hit that PR just like I need to hit our Kickstarter goal. If I don’t do both, this might all be for nothing.
