From a naming perspective, Bia was the Greek goddess of force and power. She was also Nike’s younger sister. Coincidence? I think not.
From a passion perspective Bia is a clear case of necessity as the mother of invention. After years of being disappointed by Garmin, Polar, Training Peaks, Nike+, MapMyWhatever, and Somesport TrackerKeeperMeter App, and knowing that there had to be something better than our Timex watches and a pile of multi-colored sticky notes, it was time to take matters into our own hands.
No one else was going to make training tools to reflect how we – as women – motivate or how our bodies work. No one else was going to deliver the unexpected delight in products we WANTED to use everyday to propel our inner athlete and look fabulous as the same time.
If you want something done right you have to do it yourself. So we are.
Our goal is to help every woman get a day-defining high from every workout. It doesn’t matter if you’ve just discovered your inner athlete, or if you’re already well acquainted with the podium. It doesn’t matter if that post-workout high pushes you to a new athletic peak, inspires a new professional accomplishment, or just provides an extra moment of zen from the kids.
It’s a lofty goal and – while we have plenty of ideas of how to deliver on that goal with online and real world products – it is going to be hard. But it’s worth it for the promise of being part of an endless stream of “Firsts” with an amazing group of women. And it’s worth it to finally have training tools that we want to use ourselves. Click here to check them out.